Control elements for the motivational mechanism of strategic management in the enterprise

Bielova Olena Ihorivna, PhD, Associate professor at Marketing and Behavioral Economics department, «KROK» University, Kyiv, Ukraine

The peculiarity of the motivational mechanism of strategic management of the enterprise is that it forms the basis for the achievement of the strategic goals of the enterprise [1,2]. Quite often companies are unable to implement this mechanism and strategy of the enterprise as a whole. The reasons for this, in our opinion, are, first of all, incorrectly conducted analysis. Accordingly, the second reason is the incorrect conclusions about the demotivating factors that influence the formation of the motivational mechanism of strategic management of the enterprise. Unforeseen changes may also occur in the external environment of the enterprise. And sometimes the company does not fully use its existing potential, especially human, which plays a crucial role in the formation and implementation of the motivational mechanism of strategic management of the enterprise.