Good governance principles in tourism sector during the war: the ways of implementation and lessons learned

Mariia Rastvorova

Tourism is the important field of human social activity from economic, social, cultural, geopolitical, and other reasons. From the perspective of economy tourism sector makes GDP contribution, generates employment and business, creates, and supports a wide range of linked economic activities and industries, induces more consumption, and stimulate countries to reach Global Standards. From the social and cultural points of views, tourism makes people more open-minded and aware about diverse cultures, helps to creates social links and has a big significance as the way for recreation. Tourism brings development, intercultural dialogue, secure and comfortable life environment. Tourism is also one of the ways of diplomacy and national branding.

Keywords: war; tourism sector; good governace