Modern trends of operating activities development of tourism enterprises in Ukraine

Svitlana Havryliuk

The success of the tourism business depends primarily on the effectiveness of management of the main operating activities, that is on an economically substantiated product program for the production and sale of a specific product of tourism enterprises - a tourism product. The financial results of a tourist company, its competitive position in the regional market depend on the volume and range of tourist services, their compliance with the effective demand of the target group of consumers, and the resource potential of the enterprise.

Keywords: tourism business, tourism product, operating activities, vectors of operating activities development of tourism enterprises