The Role of Investment Strategy in the Strategic Management System of Service Companies

Iryna Mihus, Serhii Laptіev,

The article forms a comprehensive understanding of the role of investment strategy in the methodological field of strategic management. The leading elements of the structure of the investment strategy fo behavior of service com r service companies are identified and classified, and it is proposed to identify four types of investment panies in the market. The strategic chart of the service company was formed on the basis of strategic perspectives.

Keywords: Strategic Management, Investment Strategy, Service Company, Investment Behavior, Strategic Chart, Strategic Perspectives.